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It has more to do with corporations than individuals. Microsoft doesn’t pay the bills from great grandma Ethel’s Windows license, they have a corporate revenue stream they need to keep locked in.
Yes the real money is in corporations, of course. And large companies won’t change anytime soon.
But let’s face it, as i was refering on a individual level, is any of your non tech savy family and friends install an other OS other over Windows?
I find that rather hard to believe.
People are creatures of habit.